We believe that logo creation is both an art
and a science. As such, Mother of Media has identified
several basic rules of effective logo design:
We strongly believe that for a logo to be effective,
it must be original as well as memorable in your
customers’ minds. Most of all, a logo must be
simple and recognizable. Overloading a logo with
excessive detail and multiple images or text will
simply create confusion in your target audience,
and will likely have a negative effect towards
your marketing efforts.
Some of the most successful logos are often simplified
depictions of the image a company wishes to portray.
For instance, think of the Nike or McDonald’s
logos: they are simple, yet globally recognizable.
Just as effectively, the name of a business in
an originally designed type font will have a lasting
impact on the target audience. For instance, companies
such as Google and eBay have been very successful
with their simple yet original type-only logos.
Furthermore, a logo must be resizable. An effective
logo should always look clear and crisp, regardless
of whether it is printed on a business card, published
on a website, or amplified to fit a billboard.
Thus, it is essential to test your logo in multiple
media environments and sizes to ensure that consistency
is maintained throughout.
For more information on how Mother of Media can
help create the ideal logo for your business,
please email us at firstname.lastname@example.org