We believe that logo creation is both an art and a science. As such, Mother of Media has identified several basic rules of effective logo design:

We strongly believe that for a logo to be effective, it must be original as well as memorable in your customers’ minds. Most of all, a logo must be simple and recognizable. Overloading a logo with excessive detail and multiple images or text will simply create confusion in your target audience, and will likely have a negative effect towards your marketing efforts.

Some of the most successful logos are often simplified depictions of the image a company wishes to portray. For instance, think of the Nike or McDonald’s logos: they are simple, yet globally recognizable. Just as effectively, the name of a business in an originally designed type font will have a lasting impact on the target audience. For instance, companies such as Google and eBay have been very successful with their simple yet original type-only logos.

Furthermore, a logo must be resizable. An effective logo should always look clear and crisp, regardless of whether it is printed on a business card, published on a website, or amplified to fit a billboard. Thus, it is essential to test your logo in multiple media environments and sizes to ensure that consistency is maintained throughout.

For more information on how Mother of Media can help create the ideal logo for your business, please email us at info@motherofmedia.com


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